Employer branding, we all know it’s vital but did you know that over half of today’s job seekers use Glassdoor.com during their job search?

According to a survey by Software Advice 52% of respondees admitted to using the site which, amongst other things, allows users to read anonymous reviews of companies written by current employees.

If the thought of it makes you shudder, have no fear, the survey also revealed that only reviews written in the previous 6 months had an impact on the decision of job-seekers to apply. So, that’s half a year to give your employer branding a well-deserved boost!

Employer Branding Statistics That You Need to Know

Here’s a roundup of the latest statistics in a handy infographic, including the following surprising facts:

Only 41% of employees felt that they know what their company stands for and what makes its brand different from its competitors’ brands. Gallup
Employer Brand ROI expectations for employers include an increase in applicant quality by 89%! Bernard Hodes Group
67% of Job seekers said they’d accept a lower salary if the company had exceptionally positive reviews online. Careerbuilder
74% of job seekers use companies’ career websites as their most important source of information online. Potentialpark

Remember, softgarden can help you develop your employer branding with attractive job ads, a professional career site and a smooth application process. To use our free trial and find out more just visit the website at softgarden.com/en/.