Survey: Candidate Experience 2020 (Part 2): Application processes and candidate perception
After examining the entry points of the candidate journey in part 1, we asked 6,720 applicants in part 2 what they expect in the application process.
After examining the entry points of the candidate journey in part 1, we asked 6,720 applicants in part 2 what they expect in the application process.
The result: Procedures must be carried out faster and with a better service orientation. Specifically, we asked our participants about these topics:
In the third part of the study, you can read how different starting points for the job search affect the candidate’s journey.
The results reveal: Real content is the key. Authentic communication is convincing – including, for example, application processes, introductory conversations, content on job ads, and career pages.
Based on the answers, we give seven concrete recommendations for action for employers.